Born in Haifa, Israel. A father of Adi, Maya and Tamar. Having held a global business career for the last 25 years, my latest corporate position was CEO & Chairman of PepsiCo in Bulgaria from 2008- 2017.
My educational background includes a Strategy and Innovation program at Oxford University, MBA, CPA, LLM and LLB from Israeli universities.
Since 2017, I have been furthering my education into Coaching, NLP and Leadership. As of 2019, I became an Erickson international partner representing Erickson leadership through coaching in Israel.